Packaging and Branding For Cannabis
- Dave O'Rourke
- Oct 31, 2018
- 2 min read

With the growth of a particular industry, a lot of other sectors grow manifold. Likewise with the growth in the Cannabis Industry, the packaging industry has grown manifold. One of the major factors which help in attracting your customers is how it looks and that is exactly what the Packaging Companies do. In the Cannabis Industry also, basis the use of Cannabis, the style and type of packaging also differs. Packaging of Cannabis should be all about your vision and mission for your own brand. Always remember that packaging goes far beyond the Logos and Fonts that you use. The packaging style that you pick for your cannabis product should be based on what you expect from your product, the audience you are targeting, the story to your brand and the overall look and feel. Companies like Process Ag understand that in a competitive and booming industry like this, a lot of importance is laid down on the packaging of your cannabis product which helps in building your brand equity in brands like Binx Brand & Co and hence work towards helping you in building your brand equity and integrity.

With different states having different packaging and branding legislations, it should be ensure that your Cannabis Product’s Packaging style is compliant to the state regulations which are one of the most important steps for your product to be on the shelves in the market and if not followed can really cost you heavily. While it is important to be legally compliant with the regulations, you also need to take care that you do not go out of style and keep up the feel of the product. The legalization has now opened up gates for unique packaging styles and hence provides you with a variety of options to choose from to attract your customers which could include options in the styles and designs for you to pick and ensure highly customizable shaped packaging that makes your brand stand out.

Packaging also helps the brand in telling the story behind its inception and by using recycled materials we ensure you a good presence in the market. At Imholding Productions, we stand by our company’s vision of Green Recycled Packaging to save our environment and also provide your brand a extravagant presence in the market by making it environment friendly. There is no better example then our collaboration with GreenSmartLiving. Our company also adheres to its vision of being a long term packaging partner to your products where our team understands all your needs and helps you in designing a good packaging style for your cannabis product and telling your brand’s story through its visual packaging.
Another thing which is highly important is that the packaging should be such that it doesn’t attract kids. As a brand selling their products in the market, it is your responsibility to ensure that no harm is done to any sector of the market specially the kids. Also being oil and plant, your product packaging should be such that it is not ruined due to heat or moisture.
Process Ag and Imholding Productions aim at creating effective luxury packaging that will help companies stay compliant while making it visually attractive to capture an audience.
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